Amazon Home & Kitchen case study$36K months in Home & Kitchen — 15 SKUs, one brand

01 — The challenge

Home & Kitchen is one of Amazon's most crowded categories — thousands of near-identical imports racing to the bottom on price. The client had the capital and the niche knowledge, but entering with a me-too product would have meant burning the budget on PPC he couldn't win.

02 — Our strategy

Win on product design, not ad spend. We mined two years of competitor reviews for the flaws buyers kept complaining about, engineered bundled sets that fixed exactly those complaints, and priced between the cheap imports and the premium brands — where the margin actually lives.

03 — Execution

• 2,000+ competitor reviews mined for recurring product complaints
• Bundled sets engineered around the flaws competitors ignored
• FBA-only fulfilment with an IPI-safe restock cadence
• Sponsored Brands video placed on the top 5 revenue keywords